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Search Engine Marketer

Do you have a keen interest in Google-optimized marketing and want to join us on our journey to become the world's leading equestrian brand? In the role of Search Engine Marketer, you will be part of our Marketing Team and independently drive our search engine marketing and optimization efforts forward. To succeed and thrive in this role, you must possess strong analytical skills, have the ability to manage multiple tasks concurrently and a relentless drive to surpass performance expectations.

Maya Delorez is an e-commerce company targeting a global market, which requires you to adapt your approach to different markets. Combining SEM and SEO, the role presents a dynamic work environment with substantial responsibilities, offering abundant chances for you to innovate and influence outcomes.

Your responsibilities will include:

As our Search Engine Marketer, you are responsible for setting the strategy for Maya Delorez's SEO and SEM work and making sure it aligns with the brand's goals and vision. To proactively identify growth opportunities, enhance campaign performance, and stay updated on industry news, you continuously monitor the market and competitors. Additionally, you collaborate with other teams within the company to design ads, campaigns, and website materials.

SEM

  • Monitor SEM-related KPIs and develop and implement effective strategies for different markets based on the results.

  • Analyze campaign outcomes and deliver internal insight reports with actionable recommendations.

  • Continuously optimize, develop, and track performance on Google Ads across different campaign types including Search, Performance Max, and YouTube. Responsible for reporting and analyzing results.

  • Manage, plan, and optimize the account structure.

  • Continuous keyword and behavioral analyses.

  • Continuously search for growth opportunities, test ideas, and pursue successful initiatives.

SEO

  • Monitor SEO-related KPIs and craft effective strategies tailored to different markets, based on the outcomes

  • Perform comprehensive keyword analysis to pinpoint pertinent search terms and emerging trends.

  • Optimize mayadelorez.com to enhance organic visibility and rankings. 

  • Track rankings for the website across all languages.

  • Continuously monitor and analyze performance statistics to ensure the website maintains strong SEO hygiene.

What you’ll need:

  • Fluent in both English and Swedish.

  • Experience in SEM and/or SEO, preferably within the e-commerce sector.

  • Ability to take initiative and independently advance both SEM and SEO endeavors.

  • Some experience in strategic campaign management, analysis, and reporting to evaluate outcomes and provide improvement recommendations

  • Motivated by achieving results.

  • Ability to think analytically.

  • You approach problem-solving with creativity and have a solutions-oriented mindset.

Meritorious, but not required:

  • Knowledge of and/or experience in equestrian sports

  • Experience in feed optimization

  • Experience with Google Analytics and/or Google Tag Manager.

  • Hands-on experience with SEO tools such as Google Search Console, Ahrefs, Accuranker and Screaming Frog.

  • Understanding of search engine algorithms and best practices in SEO and SEM.

  • Previous experience working with other search engines, e.g. Bing.

Highly valued personal qualities for this role include your ability to find solutions when challenges arise and your capacity for creative thinking outside the box. Additionally, your structured approach and analytical mindset enable you to identify market trends and improvement opportunities effectively. We also seek someone with a strong curiosity and a drive to develop their marketing skills further. To thrive in this role, you should be comfortable with quickly reprioritizing tasks as the varied nature of the job may require shifting focus promptly.

  • Employment: Full-time

  • Location: Uppsala, Sweden (100 meters from the station)

  • Start: As agreed

This position offers flexible remote work opportunities. 

Maya Delorez is a Swedish D2C brand that is revolutionizing the equestrian fashion industry with innovatively designed riding clothes and accessories. We are a growing team of hardworking doers who are working together towards building the world’s leading equestrian brand. Our vision is big and ambitious, and we’re looking for people who want to join us for the ride – are you up for the challenge?

To apply, please submit your CV and cover letter to rocky@mayadelorez.com and write “Search Engine Marketer” in the subject line. Job sample tests will be requested during the recruitment process. Our selection process and interviews are ongoing, meaning the position may be filled prior to the final application deadline.